CHRIS TALBOTT ON SMART CELEBRITY STRATEGY IN FAST COMPANY

Posted on July 7, 2011 by CEA.

CEA founder Chris Talbot discusses the ins and outs of celebrity strategy for nonprofits in "How to Train Your Celebrity: Five Hollywood Charity Myths," appearing in this month's Fast Company Magazine. In the article, Chris explains some of the common misconceptions many organizations have about why and how to go about cultivating a meaningful relationship with high-profile supports:

“(Y)ou want to manage these relationships the way you would manage any high-profile ally, whether it’s a large donor or a corporate partner."

The price also highlights Cause Effect Agency's work with Food Network Host Alton Brown and Heifer International as a particularly successful instance of celebrity/nonprofit media synergy. Read the whole article here, and contact us to learn how CEA can help your organization develop and maintain a network of high-profile allies of its own.