Diane Lane’s radio media tour for Heifer

Posted on December 10, 2009 by Cause Effect Agency

This morning actor and Heifer International donor Diane Lane was a good sport and rose well before dawn to call early morning radio shows on the other coast and around the country to talk about Heifer’s alternative holiday gifts of livestock and training for hungry families. Our colleague Paul Scott Adamo had arranged a one-hour radio tour with 6 stations, we secured Diane’s commitment. Our part was easy, Diane has been a passionate supporter of Heifer’s good work for years, especially since taking a Heifer study tour with her daughter to see their work in Rwanda first-hand.