An “Upworthy” Hanukkah Gift

Posted on December 4, 2012 by Cause Effect Agency

This Hanukkah video we produced with Heifer International has been promoted on Upworthy, our favorites source for all worthy content.

Cause Effect Agency founder and producer Chris Talbott shot this improvised performance by “Royal Pains” lead Mark Feuerstein while producing videos to promote Heifer’s first-ever Hanukkah gift campaign. And yes, he is rapping the Shema.

Ed Asner appears in a separate 30-second promo. Says Chris, “it’s worth watching just to see Ed sound out Lady Gaga. Also, there is a goat and a chicken.”

We encourage you to check out the Hanukkah gifts directly at www.heifer/org/hanukkah. Ed and Mark both star in a 90-second video featured there that describes how Heifer’s alternative gifts are an opportunity to teach Tzedakah and Tikkun Olam.